Friday, February 21, 2014

Waves of RGB

RGB color models is a form of technological art whereby a the colors red, green, and blue are merged together so as to create a vast array of colors. There are many more complex explanations to the RGB color model that may suit one individual more than the next, but I simply want to put across the big picture.




The following pictures are a type of creative art called Fragments of RGB by onformative. What do we see? Well these are not actually separate pieces of work produced by the artist, they are actually part of one interactive installation. Onformative, who produced the creation posed the question, "what would happen if the image were to change as the viewer approached it? If the digital face suddenly became distorted?" Well what we can see is a number of answers to the same question. I thought it was quite beautiful and may apply to a series of different images, and not just one person or situation. 

Now begged the question of, 'how?' 

"The project experiments with illusion and perception on various levels. The classic LED screen as a medium was simulated and disintegrated by the creation of a pixel-like optic using simple projection rather than the entire image's being compromised of individual points of light." 

The video is on the link I have posted here if you may be interested in seeing how the interactive installation actually works: http://vimeo.com/21234795

What is Onformative? Who?
 Founded by Julia Laub and Cedric Kiefer in Berlin, Germany, Onformative is a "studio specialised in generative design solutions covering various types of media and topics." 

Now I am not the only person to have noticed this interesting type of art created through the various uses of technology and creative thought. Going as far back as 2008, Onformative has used their innovativeness in creating work for: Skype Visualisation (2011), Montblanc Generative Artwork (2011), Magic and Storytelling through a conference at a TED talk (2012), NikeFuel Station (2012), Adobe Ampersand (2012), and most recently the 4010 Facebook Tree (2013) and I'm sure the list will continue to grow. 

Now I hope this type of art may have interested you as it did myself and leaves you going in the right direction...or...you may simply leave thinking, 'yeah, that was nice' for I believe that any reaction is a good reaction. 

:)

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